Baku-born Geybullayeva has worked for a number of think tanks, research institutes, non-profit organisations and news outlets as a writer, journalists and Caucasus regional analyst. She has written for Al Jazeera, Global Voices and the bilingual weekly Agos. She regularly writes for her English language blog, Flying Carpets and Broken Pipelines. In 2014 she was included in the BBC’s list of 100 Top Women of the Year.